Michael Koerbel

Commercial Director + Producer // Storyteller

Michael Koerbel


Michael was homeschooled for most of his formative years, and grew up in the Midwest before the age of cellphones. The oldest of four siblings, his extra dry sense of humor was largely misunderstood by his family, and resulted in him trekking to Los Angeles in search of meaning.

When he discovered commercial directing, specifically comedy, the rest was history. You’ll know when Michael knows something is funny, because you’ll see the little twinkle in his eye turn into a full-blown smirk. (At least that’s what his mom says.)

On a day off (pre-pandemic), you’d perhaps catch Michael at the zoo or amusement park with his 6-year-old daughter Lucy Leigh, or hanging with friends at a comedy show in many of the comedy clubs in Los Angeles. He loves telling a good story, so if you see him, ask about the “chocolate shake in Chicago,” or perhaps the “legend of demon dog bridge.” During the pandemic, he's continued to work in a variety of remote production settings, and now is a level 19 "Snap Filter Guru+Extreme" on Zoom. Get him on a video call and you'll see exactly what that status entails.

Whatever job you're looking for Michael to accomplish, he won't disappoint. And if you see that twinkle or smirk, you’ll know whatever you're working on together - it’s going to be extra good.

Before he directed commercials, Michael was an editor. In 2017, Michael launched his own post house "countryboy" with longtime friend and post wizard Charles Newberry. As a result, Michael is able to step into director/editor roles seamlessly, and prefers to see a project through from conception to completion. Michael shoots with the edit in mind ... otherwise, Charles will yell at him.

Michael Koerbel has been featured by Adweek, Apple, Creativity, SHOOT magazine, the New York Times, CNN, The Guardian, PBS, NPR, and USA Today. Known as a pioneer in the iPhone filmmaking world, he has been invited to speak at The Academy of Arts and Sciences, SAG, the DGA, TEDx, and SXSW. If you really want to go down a rabbit hole, check out Michael's iPhone work here.


Clients

  • 20th Century Fox
  • Ad Council
  • Ally Bank
  • Anani Jeans
  • Applebee's
  • AT&T
  • AXE
  • BMW
  • Buick
  • Bush's Beans
  • Chrysler
  • Cisco
  • Coca-Cola
  • Disney
  • Disney on Ice
  • ESPN
  • Fiat
  • Fitbit
  • FivePoint
  • FOX Searchlight
  • Frito Lay
  • GE
  • Honda
  • Hotels.com
  • Humana
  • Jaguar
  • Jeep
  • Johnnie-O
  • Liberty Mutual
  • Lionsgate
  • Mattel
  • MetroPCS
  • mike's Hard Lemonade
  • Milliman Financial
  • MLB
  • NASCAR
  • NBA
  • NCAA
  • Neff
  • NHTSA
  • NFL
  • NVEnergy
  • Nickelodeon
  • Panda Express
  • Porsche
  • RAM Trucks
  • Realtor.com
  • Royal Caribbean
  • Samsung
  • Scion
  • Sony Pictures
  • Star Clippers
  • TikTok
  • T-Mobile
  • TD Ameritrade
  • Teleflex
  • Toyota
  • twico
  • Unilever
  • Vetstreet

Awards

2013
Cannes Gold Media Lion, AXE Apollo Campaign (“Nothing Beats An Astronaut”)
2013
Cannes Silver Integrated Campaign Lion, AXE Apollo Campaign (“Nothing Beats An Astronaut”)
2012
Silver Effie, Porsche (“It’s A Magical Life”)

Education

MFA in Directing at USC’s School of Cinematic Arts